Why pleasure is key to losing weight

Do you associate chocolate cake with guilt or celebration? Your answer will have surprising consequences for the success of your diet, says David Robson, author of The Expectation Effect: How Your Mindset Can Transform Your Life.

He explains how our thoughts can powerfully shape our body’s responses to food and how enjoyment and indulgence are essential ingredients of any healthy diet.

Video by Izabela Cardoso & Fernando Teixeira

Animation by Maria Adriana Ventura

Exectutive Producer: Griesham Taan

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2 March 2022