Visit Guernsey shortlisted for international award

Visit Guernsey has been shortlisted for an international award for its work marketing the island's Liberation Day.

The tourism organisation has been shortlisted in the Best Use of Content Marketing category of the Travel Marketing Awards for telling the stories of islanders under the German Occupation in World War Two.

In Liberation 80: Keeping Our War Stories Alive Visit Guernsey worked with broadcasters including Alice Roberts and Al Murray to share islanders' wartime experiences via social media campaigns, podcasts and press.

The award winners are due to be announced at a ceremony in London in July, when the team will be up against destinations including Visit Dubai and Travel Texas.

Zoe Gosling, lead marketing officer for the States of Guernsey said: "This unique part of our story is not an easy one to tell.

"But by telling it through the words of those who were here and those who are passionate about history we made it shine in a way that is engaging, credible, and respectful."

Visit Guernsey said its social channels reached more than 3.3 million views during May and June 2024, an increase of 43% from 2023, with a 400% uplift in page views on the group's World War Two website pages during April and May.

It said social videos by historian, broadcaster and author Alice Roberts were seen by almost two million people.

Visit Guernsey said a podcast in which Al Murray and James Holland explored stories from the German Underground Hospital and fortifications had been heard more than 250,000 times.

Ms Gosling said of the nomination: "This is acknowledgement by industry professionals that our marketing can compete with the best in world."

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