Tourism impact of Bergerac 'better than expected'
BBCThe impact of the new Bergerac TV series has been "enormous" and "better than we ever expected", Jersey's tourism board has said.
CEO of Visit Jersey Tricia Warwick said the number of people visiting the organisation's website increased in February by 70% on the previous month.
The number of people then going on to book hotels and trips to the island also rose significantly, she said.
She said the challenge was sustaining the "Bergerac effect" and the board would work with business partners on the island to capitalise on the 'set-jetting' trend and promote filming locations.
'It was a risk'
Ms Warwick said: "We're making sure our partners are ramping that up so that when you come here, you cannot avoid Bergerac."
The original BBC detective drama, created by Robert Banks Stewart, ran for nine series between 1981 and 1991 and was filmed in Jersey.
The reboot is a reimagining of the series and filming took place on the island last summer.
Visit Jersey put a lot of its budget into publicising the series, said Ms Warwick, describing it as a "big commitment".
"There was quite a few naysayers saying, 'are you sure this is the right thing to do', and so it was a risk.
"[But] I believed it was a risk worth taking because we now realise that it's paying off."
Ms Warwick said she hoped the success would continue but it would rely on investment in the visitor economy to keep Jersey "loud and proud on the world stage for travel".
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