Tourism campaign hopes to 'challenge perceptions'

Visit Jersey has launched a new campaign that aims to "challenge outdated perceptions" of the island.

It has announced its spring 2025 campaign called The Sea Meets Soul.

The organisation said its aim was for tourists to "discover what sets Jersey apart as a holiday destination like no other".

Tourism and hospitality businesses will be showcased throughout the campaign, it said.

Advertisements will feature images of Jersey's coastline and country lanes, bosses said.

Tricia Warwick, the organisation's chief executive, said last year's campaign "marked a fresh direction for Jersey".

"We are continuing to evolve Where Sea Meets Soul this year to further raise brand awareness and challenge outdated perceptions of Jersey," she said.

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