Night planned to celebrate city's cultural hub

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Sunderland BID hopes investing in Sunniside will attract more creative people

A one-off night of celebration to shine a light on a city's cultural hub is to take place.

Sunniside, in Sunderland, has been identified as being full of creative potential with music venues, artist studios and filmmakers in residence.

Sharon Appleby, chief executive of Sunderland Business Improvement District (BID) said a lot creativity happened "behind closed doors" and she wants to "celebrate everything that is already there".

The event, Sunniside Nights, will take place on 21 March during which venues in the area will open their doors to showcase creative spaces.

The one-off event is being organised by Futureheads musician Ross Millard who said Sunniside had "long been the place for artists and creative people in Sunderland".

"We want it to be a coming-together moment, focusing on artists and working with the venues who are already striving all day, every day to make the city a more interesting place."

Following a £202,253 grant from the UK Shared Prosperity Fund, Sunderland BID and the city council created the Sunniside Activation programme to bring the creative community together.

The event will feature live performances, screenings and talks and will become a regular fixture if it proves a success.

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